You’re probably here because you are knee-deep in trying to find the right florist for your celebration….and we hope that could be us!

Our ideal couples are laid-back, stylish + like to think outside the box!

To help you see if we’d be a good fit, here’s a little more info about our design ethos and what to expect if you choose us to do your florals.

After studying floristry for 2 years, gaining experience working at + freelancing for several of London’s most in-demand florists. Bloaum Studio’s founder, Shelena developed a love for event florals and in particular, weddings. Bloaum Studio was established in early Spring 2017 and she has been living the dream of flowering events + weddings of her own ever since!  

Our style has been described as a modern yet romantic, we love the raw beauty of Mother Nature, the perfectly imperfect Wabi-Sabi aesthetic mixed with sleek minimal design + high fashion.

colour theory

We swoon over tonal colour palettes, those muted ‘in-between’ colours that are so interesting + delicate; nothing gets us more excited than finding a perfect bronzed rose, dusty salmon sweet pea or two-tone anemone. If brights are your thing fear not, we don’t shy away from the bold and love coming up with imaginative combinations to suit.


When considering the elements of our designs, texture plays a big part in our selection. Be it the soft blousy petals of a peony, a fluffy bunny grass or a smooth sleek anthurium; mixed or focal textures will bring tactility + interest to your arrangements.


Whether its an asymmetrical design or sculptural installation we like to look at balance, form + movement to achieve a feel of harmony or deliberate dissonance. We like to celebrate the natural way a flower grows; you’ll often see a gestural bare branch or a wayward stem jutting off in rebellion giving our arrangements lots of personality.

design process + floral ingredients

Before we start working on your designs, its important that we get a real sense of you as a couple. Of course we will need to know what you have in mind for your florals and wedding specifics but more so, we want to know what lights you up; what places hold special memories for you; how did you meet; what are your favourite foods etc…. it might be different to other methods, but basically the more we understand your style + vision, the better informed we are to create your dream flowers.

First we will ask you to fill out an enquiry form - You can opt to have a phone consultation where we can discuss ideas + prices - You will be sent our T’s + C’s before deciding to secure your date with a booking fee - Once confirmed we will work on creating your bespoke mood board - A consultation can be arranged to iron out any changes ahead of the wedding day - On the wedding day we will deliver your bridal party flowers and install your venue flowers before the celebrations begin.

We create intuitively rather than following formulated methods. Whilst we are happy to look at your inspiration pictures (if you have them) as cues and give you an option to include a Wishlist of your favourite flowers; we just wouldn’t be doing our job if we were to replicate exact images. Besides, we feel that its always so much nicer to have flowers specially designed for you and so after our exploration process together we ask our couples to give us the creative freedom to choose the best available flowers without being too restrictive on the exact ingredients. When the design brief allows, we aim to use seasonal + local flowers but also enjoy the challenge of sourcing more unusual varieties to bring unique elements to each design.

Choosing us as your florist isn’t something we take for granted, it feels so magical to be entrusted with being part of your special day and we put our heart + soul into every couple that we work with! If you feel called to find out more then please get in touch via the contact page.