Hey there, let me introduce myself…
I’m Shelena, the creative mind & flowering hands behind Bloaum Studio!
Like many creative endeavours; after spending years with that niggling feeling of discontent in my career I decided to throw caution to the wind and carve out a new path that would allow my artistic side and love of nature to collide.
My background includes Fashion Styling, Retail Management and Visual Merchandising all of which have given me valuable skills I can still draw upon and influence my work, only now my imagination gets to run free!
After doing a professional floristry course, I then spent time honing my new skills at a busy florist in East London where I fell in love with the Wedding & Events side of the business. This then led onto freelancing as a wedding florist so I could build up my experience and specialise in this area.
Eventually after lots 4am starts, working out in the cold, constantly having grubby fingernails & 15hr days being the norm… it was clear that nothing could deter me from my love and passion for Florist life; so in the Spring of 2017 Bloaum Studio was born!
It’s the ultimate compliment to connect with couples & clients who choose me to work with them on such special occasions. I count myself very lucky to be able to do a job I absolutely love, it really is a dream, so thank you!
If you fancy working together, please do get in touch, I’d love to hear from you…