“pair down to the ESSENCE, but don’t remove the poetry”

-Leonard Koren

SPECIALISING IN IMAGINATIVE, DESIGN-LED FLORALS FOR WEDDINGS, EVENTS + STYLING

BLOAUM STUDIO - by Shelena Dawood

BLOAUM STUDIO WAS BORN OUT OF A NEED FOR CREATIVE EXPRESSION + A DEEPER CONNECTION TO NATURE.

FLOWERS HOLD THE POWER TO COMMUNICATE WHERE WORDS CANNOT, THEY TRANSFORM SPACES, EVOKE SPECIAL MEMORIES AND MAGICALLY ALTER THE MOOD OF THOSE IN THEIR PRESENCE...IT'S THIS ENERGY THAT WE TRY TO CAPTURE IN OUR WORK.

THROUGH AN INTENTIONAL + INTUITIVE PROCESS, WE DEVELOPED OUR SIGNATURE STYLE TO COMBINE OUR APPRECIATION OF BOTH NATURALISTIC UNDONE BEAUTY + CONTEMPORARY SOFT MINIMALISM. 

WE FOCUS ON APPEALING TO THE SENSES VIA INTERESTING COLOUR PALETTES, SCENT, TEXTURE + FORM, DRAWING INSPIRATION FROM FASHION, INTERIORS + NATURE ITSELF.

THE RESULT; BEAUTIFULLY ARTFUL DESIGNS WITH A TOUCH OF THE UNEXPECTED!

WHETHER YOUR’E HAVING AN INTIMATE GATHERING OR A LARGER SCALE WEDDING, OUR APPROACH IS THE SAME; WE WORK CLOSELY WITH EACH CLIENT TO PROVIDE A BESPOKE OFFERING FOR YOUR EVENT THAT IS COMPLETELY UNIQUE TO YOU. ALONGSIDE THIS WE PROVIDE FLOWERS FOR PRIVATE + CORPORATE EVENTS, REGULAR CONTRACTS FOR HOMES + BUSINESSES, FLORAL INSTALLATIONS OR STYLING FOR EDITORIAL SHOOTS AND WORKSHOPS.

WE MAKE A CONSCIOUS EFFORT TO BE KINDER TO THE ENVIRONMENT AND MORE SUSTAINABLE BY USING RECYCLABLE PACKAGING, SEASONAL + LOCALLY GROWN FLOWERS AND FLORAL FOAM-FREE DESIGNS WHERE POSSIBLE.

THE NAME OF OUR STUDIO IS A MARRIAGE OF TWO WORDS  'BLOOM' TO REPRESENT OUR ARTISTIC MEDIUM OF FLOWERS  + 'AUM' THE SACRED MANTRA TO REPRESENT THE VIBRATIONAL ENERGY OF THE UNIVERSE = BLOAUM



AS FEATURED IN

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